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Long established as an acceptable form of advertising, promotional products has ensured its place in the marketing plan. Everybody likes freebies, and effective marketing has always included the concept of offering free items to promote sales. However, the question in...

It is widely accepted that promotional products are effective marketing tools. They help keep the business or brand on the customer's mind, sometimes subtly, other times more pro-actively. Whether the target audience is a client, or a prospective client-to-be,...

Promotional products have long proven to be exceptional marketing tools. For existing clientele as well as prospective clients or customers, promotional gifts can make a difference. They can also help bolster an employee's loyalty and work production. For existing...

Thanksgiving is one of the most treasured, honored holidays in America. It's a time to reflect on the bounties that have been bestowed upon us. It's an occasion to feel and express a heartfelt thanks to family, friends and neighbors for their presence and support...

You may be wondering why the promotional item can be such a successful tool for branding and marketing. There are some of the obvious, skin-deep reasons. If people use the product a lot, they’ll see your brand name often and you’ll be on their mind. However, the most...

It is amazing how often small business owners or even executives in large companies try to make advertising decisions without as much information as they truly need. Unless you’re really a trailblazer in your industry, there should be some statistics and research into...

There are a number of tools at your disposal in marketing your business with a promotional item, and you want to include as many of them as possible in the equation to try to create future business for yourself. Robert Cialdini is the author of a book called...

There is an old saying about the way to a someone's heart is through the stomach, but let’s just be honest – we’ve all been susceptible to a little bit of food-based emotion at one point or another. That’s why using candy as a promotional item can be such an impactful...

Research by the Promotional Products Association International has identified some of the most popular unique promotional items among people who have received promotional gifts recently, but it does not necessarily prove that certain gifts are more effective than...

Any time an industry is struggling, it can be a great time to buy products from those businesses for a number of reasons. First of all, you might be able to get a better deal, since they could be dropping prices to try to reel in some more business. Secondly, you’ll...