How Promotional Products Compares to Other Advertising

Long established as an acceptable form of advertising, promotional products has ensured its place in the marketing plan. Everybody likes freebies, and effective marketing has always included the concept of offering free items to promote sales. However, the question in...

Which Promotional Products Are Kept The Longest?

It is widely accepted that promotional products are effective marketing tools. They help keep the business or brand on the customer’s mind, sometimes subtly, other times more pro-actively. Whether the target audience is a client, or a prospective client-to-be,...

Holiday Promotional Product Ideas

Promotional products have long proven to be exceptional marketing tools. For existing clientele as well as prospective clients or customers, promotional gifts can make a difference. They can also help bolster an employee’s loyalty and work production. For...

How to Thank Your Clients During Thanksgiving

Thanksgiving is one of the most treasured, honored holidays in America. It’s a time to reflect on the bounties that have been bestowed upon us. It’s an occasion to feel and express a heartfelt thanks to family, friends and neighbors for their presence and...

Reciprocity and the Promotional Item

You may be wondering why the promotional item can be such a successful tool for branding and marketing. There are some of the obvious, skin-deep reasons. If people use the product a lot, they’ll see your brand name often and you’ll be on their mind. However, the most...